Having a good website is a must these days.
A recent study by Lightspeed GMI found that more than 93 percent of consumers now conduct online research before making a purchasing decision.
So having a good-looking website and online storefront is no longer optional for a small business owner. You need an up-to-date website or you will lose customers and potential sales.
But is your website is up to speed?
Ask yourself these five questions and it should give you a good idea of whether or not your site could do with a makeover.
1. Does your site have a template or theme that is compatible with mobile viewing?
Most modern website themes are responsive, meaning they automatically adjust to fit whatever screen they’re being viewed on. Comscore.com reports that mobile shopping now accounts for over 60 percent of the time consumers spend online, meaning that a website that responds well to mobile devices is no longer optional.
The easiest way to assess this is simply to check out how the site looks on your phone. If text looks squeezed together, objects are in the wrong place, or the site is generally hard to use, it might be time to make some changes. Email us, and we’ll make that update for you!
2. Have you done any site reorganization or maintenance in the last year or two?
Website design and style is constantly changing. Have you updated your site’s organization in the past couple years? If the answer is no, it probably needs work. Here are a few things to keep in mind when reorganizing and revamping your site.
The last thing you want is potential customers getting the wrong idea about who you are, what you do, or how much it costs to buy your product or service. As I look at small business websites, I am amazed by how often the little details do not add up form page to page.
If your pricing is $20 for your basic package on one page, that price should be consistent wherever you mention it. Have you opened new branches without adding them on your site? If so, you are probably missing out on potential business.
Take several hours to click through your site and see how up-to-date your information is. If it needs quite a bit of work, it is probably a sign that your site as a whole could use some general upgrades.
4. Are your colors, graphics, or animations cliché or gaudy?
American flags waving in the wind and bright neon colors may get your site attention, but not the kind of attention that you want. You are much more likely to be featured on some bad website design list then you are to gain positive press for your business. Animations and gaudy colors should go, immediately. Here are three more things to keep in mind:
The last thing to check out is how your formatting, text, and images look on your site. Everything should look like it is has a place — and is in that place. Here are some things to watch out for:
If all of the above sounds overwhelmingly intimidating to you, don’t worry, contact KrissArt Marketing Design, we will help.
Author: Marc Prosser, Contributing Writer
Owner, Krissy Carstens, providing the latest news regarding KrissArt's completed projects,