If your small business doesn’t have a website, you’re inevitably missing out on potential clients and potential cash.
Already got a site? Good. Now, let’s talk strategy. Because the quality of that site could also be impacting your bottom line.
“Anybody can buy a Web platform and build a down-and-dirty site,” said Buffy McCoy Kelly, partner and creative director of Charlotte, N.C., ad agency Tattoo Projects. “But an (unpolished site) definitely colors the way you look to the world. It colors your value to the consumer. And it can definitely hurt you.”
McCoy Kelly and other experts in marketing, advertising and Web design were polled to compile a list of mistakes small-business owners often make when developing and maintaining their websites.
Here are their tips, and a handy list of what not to do:
Do you own a small business and need a website? Do you have a website but need updating it? Contact KrissArt Marketing Design for a free consultation.
Posted in Small-business, Metro-business on Sunday, April 13, 2014 • www.timesdispatch.com
Owner, Krissy Carstens, providing the latest news regarding KrissArt's completed projects,