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When designing a logo for your business, it's important to take into account the way people interpret color. It's the right time to ask, what kind of emotion do I want my brand to convey?
Below is an infographic that helps clearly illustrate what emotions are invoked by certain colors using the logos from top brands as an example. Psychologists have studied how people are affected by colors for years and found a strong correlation between colors and emotional responses, further driving home the point that choosing the right color is crucial in determining how your brand is viewed.
When it comes to designing a logo for your business, let this be a guide for the direction of your color palette. What four emotions do you wish to convey when someone thinks of your brand or sees your logo? Write these down and see where they fall in this color chart of emotions.
Remember, this is only one of many aspects of the logo design process to take into account.
(Click the image to enlarge)
Are you in need of a logo or need your existing logo redesigned? KrissArt Marketing Design helps businesses in Staten Island and all across America develop their brand, establishing credibility, and helping them gain more clients. Contact us.
Brand consistency doesn't seem too important to Wayne Enterprises.
According to this infographic, the CEO of Wayne Enterprises has overhauled the visual identity of his other venture some 30 times since he founded it in 1940.
Printing presses, desktop printers and monitors produce colors in different ways. Screens and presses are NOT made to match each other, even if they sometimes do. Monitors use the RGB (red, green, blue) color model, which usually supports a wider spectrum of colors. Printers use the CMYK (cyan, magenta, yellow, black) color model, which can reproduce most—but not all—of the colors in the RGB color model. Depending on the equipment used, CMYK generally matches 85–90% of the colors in the RGB model. When a color is selected from the RGB model that is out of the range of the CMYK model, the application chooses what it thinks is the closest color that will match. Programs like Adobe Photoshop will allow you to choose which color will be replaced. Others may not.
Need help? Contact KrissArt Marketing Design.
KrissArt Marketing Design has had the pleasure of redesigning Project Hospitality's website. The new site provides visually pleasing graphics and easy to navigate pages. Find many ways you could help and how to receive help if needed.
It is the mission of Project Hospitality, Inc. to reach out to community members who are hungry, homeless or otherwise in need in order to work with them to achieve their self-sufficiency — thereby enhancing the quality of life for our community. Project Hospitality seeks to realize its mission both by advocating for those in need and by establishing a comprehensive continuum of care that begins with the provision of food, clothing and shelter and extends to other services which include health care, mental health, alcohol and substance abuse treatment, HIV care, education, vocational training, legal assistance, and transitional and permanent housing.
See the new website at www.projecthospitality.org.
Need to revamp your website? Contact KrissArt Marketing Design, click here.
Joanne Tombrakos, Storyteller. Marketing and Sales Consultant. Adjunct Professor at NYU. Huffington Post
If your small business doesn’t have a website, you’re inevitably missing out on potential clients and potential cash.
Already got a site? Good. Now, let’s talk strategy. Because the quality of that site could also be impacting your bottom line.
“Anybody can buy a Web platform and build a down-and-dirty site,” said Buffy McCoy Kelly, partner and creative director of Charlotte, N.C., ad agency Tattoo Projects. “But an (unpolished site) definitely colors the way you look to the world. It colors your value to the consumer. And it can definitely hurt you.”
McCoy Kelly and other experts in marketing, advertising and Web design were polled to compile a list of mistakes small-business owners often make when developing and maintaining their websites.
Here are their tips, and a handy list of what not to do:
Do you own a small business and need a website? Do you have a website but need updating it? Contact KrissArt Marketing Design for a free consultation.
Posted in Small-business, Metro-business on Sunday, April 13, 2014 • www.timesdispatch.com
Back in September, KrissArt Marketing Design was introduced to two business owners, Nancy and Carolyn. They were working out of their garage creating beautiful embroidered gifts. They contacted me for logo design. After a few sketches and ideas, we finalized the perfect logo.
After the logo was created, I designed and printed a few marketing pieces for their business, such as business cards, labels, greeting cards and postcards. (A few examples below)
After working out of Nancy's garage for awhile, they found a great spot on Staten Island to open up a storefront. I designed their awning and was so excited to see it printed and installed! Yesterday was their ribbon-cutting/grand opening. Below are a few pictures from the evening:
A little bit about the company
Wicked Stitches is the creative effort of embroiderers Nancy and Carolyn. Renowned for their keen sense of style and discerning eye for quality, this duo is dedicated to producing top quality personalized gifts for all needs and occasions.
Carolyn and Nancy both started with careers in the financial industry which eventually transitioned into becoming moms and homemakers. They became friends and soon discovered a shared love of the little details in life. This soon blossomed into a pursuit that resulted in an embroidery business which allowed them to combine their individual strengths to create beautiful and functional gifts. Their product quality is top of the line and each personalized item is one of a kind.
If you are looking for a unique and personalized gifts, don't hesitate, contact Wicked Stitches.
Nancy & Carolyn are a pleasure to work with,
congratulations on your grand opening and much success!
If you are a Staten Island business needing graphic design and printing services, please give
KrissArt Marketing Design a call at 347-850-0543 or email us.
Owner, Krissy Carstens, providing the latest news regarding KrissArt's completed projects,