When designing a logo for your business, it's important to take into account the way people interpret color. It's the right time to ask, what kind of emotion do I want my brand to convey?
Below is an infographic that helps clearly illustrate what emotions are invoked by certain colors using the logos from top brands as an example. Psychologists have studied how people are affected by colors for years and found a strong correlation between colors and emotional responses, further driving home the point that choosing the right color is crucial in determining how your brand is viewed.
When it comes to designing a logo for your business, let this be a guide for the direction of your color palette. What four emotions do you wish to convey when someone thinks of your brand or sees your logo? Write these down and see where they fall in this color chart of emotions.
Remember, this is only one of many aspects of the logo design process to take into account.
(Click the image to enlarge)
Are you in need of a logo or need your existing logo redesigned? KrissArt Marketing Design helps businesses in Staten Island and all across America develop their brand, establishing credibility, and helping them gain more clients. Contact us.
Brand consistency doesn't seem too important to Wayne Enterprises.
According to this infographic, the CEO of Wayne Enterprises has overhauled the visual identity of his other venture some 30 times since he founded it in 1940.
Joanne Tombrakos, Storyteller. Marketing and Sales Consultant. Adjunct Professor at NYU. Huffington Post
If your small business doesn’t have a website, you’re inevitably missing out on potential clients and potential cash.
Already got a site? Good. Now, let’s talk strategy. Because the quality of that site could also be impacting your bottom line.
“Anybody can buy a Web platform and build a down-and-dirty site,” said Buffy McCoy Kelly, partner and creative director of Charlotte, N.C., ad agency Tattoo Projects. “But an (unpolished site) definitely colors the way you look to the world. It colors your value to the consumer. And it can definitely hurt you.”
McCoy Kelly and other experts in marketing, advertising and Web design were polled to compile a list of mistakes small-business owners often make when developing and maintaining their websites.
Here are their tips, and a handy list of what not to do:
Do you own a small business and need a website? Do you have a website but need updating it? Contact KrissArt Marketing Design for a free consultation.
Posted in Small-business, Metro-business on Sunday, April 13, 2014 • www.timesdispatch.com
Art Lab is a grassroots non-profit art school located on the property of Snug Harbor Cultural Center in Staten Island, New York. Art Lab offers four semesters of classes and workshops throughout the year. These classes provide art instruction and appreciation for students of all ages, beginners to advanced levels. Today it is a valued member of New York's arts and educational community and is a vital part of the cultural life of Staten Island.
KrissArt Marketing Design is a Staten Island based company, helping businesses and organizations throughout New York City and all across America, establish a professional brand identity by providing creative graphic design, website solutions, social media marketing and high-quality printing, all at competitive rates.
Let KrissArt Marketing Design assist in developing a professional image and attractive material to advance your marketing strategy. Contact us today.
Etsy has written a great blog about branding. They talk about boosting your sales via for your Etsy shop, but their tips apply to any business.
Can customers clearly and consistently understand your brand and values through your visual assets?
The largest businesses in the world use a consistent template to build their brands. Nike has the swoosh accompanied by "Just Do It." State Farm has its triad accompanied by, "Like a good neighbor, State Farm is there." The common denominator: logos and slogans. A logo and a slogan are the pillars of a consistent brand, as Branding Strategy Insider highlights. Boil your business down to one message and icon to create a deep association. These two components will take your brand to new heights.
Building Your Brand
It's difficult to build a brand without knowledge of where you are and where you're going. If you can't crystallize a message, take a step back and imagine where you want your company to go. Your company's current health will determine how much money you have to invest in a brand update. Accounting software, such as Quickbooks, can help you lay out expenses and set a budget for graphic designers, logo creation tools, or any other brand building costs. Your slogan should be a compact statement that communicates your purpose, strategy or philosophy. This line has a number of uses. It's ideal for business cards, but it also can serve as the title tag of your website. Users should see this slogan when they log on to your social media platforms.
As you build a logo, consider your audience and industry. If you market to professionals in the 45-65 age range, a traditional text-based logo might be more effective. If you're a retailer seeking to attract younger viewers, a eye-popping graphic could set you apart from the crowd. Inspiration for logos is all around you. As the Winter Olympics begin, viewers will have the Sochi's modern logo etched into their brains. Olympic logos usually feature region-specific typography with a dash of color—a successful template to keep in mind.
As you build your brand's aesthetic, focus on the fundamentals that carry over across platforms. Color scheme, type face and logo all add to the perception of your brand. With a few tips from Web Design Depot, keep these dos and don'ts in mind when you hit the drawing board:
Once your brand is set, it's time to share it with the world. These advertising dos and don't will help grow your brand.
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If you are looking to build an online presence, brick and mortar presence, or both for your small business, you should consider flyer printing as one of your advertising tools. Even if you don’t intend to produce immediate sales, promotional flyers, advertising flyers, and other hard copy advertising will really help boost the local interest and send more customers to your business website.
In order to complete a fully comprehensive marketing strategy you need to develop both online and offline advertising strategies and the most effective of which next to paid online adverts is flyer printing. A stunning flyer design that accurately reflects your business needs, image and goals, will display an understanding of your target audience. If you have the appropriate flyer in your arsenal your offline marketing can be the most effective advertising your business experiences.
With a bulk flyer printing service you can also save money and avoid high-cost smaller print shops. You can obtain high quality flyer printing without straining the business budget which is especially important for small businesses that are just starting out or do not yet have enough money in their advertising budget.
Flyer printing is your small business advertising solution that will enhance your presence at promotional events, enable mass awareness for special offers and seasonal sales, and help you better communicate with little to no effort. Handing these flyers out at shopping centers, music venues, outside clubs or just on the street will help expose your business to as many people as possible.
Flyer printing also adds value to your business from the customer perspective. A professional and well made high quality flyer will attract customers to your business when they might otherwise be unsure of your business online. Flyer printing helps bring offline customers online or even just round the corner to your business location because it targets local customers and let’s them know you have something they may be interested in.
You may even be able to target existing customers of your small business through flyer printing. With a database of existing customers, you can alert them to new offers they may be interested in based on past purchases by sending them a flyer through the mail.
- written by taradel.com
Owner, Krissy Carstens, providing the latest news regarding KrissArt's completed projects,