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How to Win Back Lost Customers

1/21/2015

Every business has lost customers, and you should NOT ignore them.

Its always good to look over your books when business is slow to see which clients you haven't heard from in awhile. It's much easier to win back old clients than to receive new clients, so it's worth while.

Basically, ask customers to come back and give them a reason to come back.

I just finished working with a client who owns a retail store on a 3 step lost client campaign. We designed 3 sets of postcards, he had a list of 250 lost customers, and we mailed out each set of postcards 2 weeks apart from each other with a set of 2 $10 coupons (with no strings) to get them back in the door.

1st of the postcards

The 2nd mailer had the header "Shall we send out a search party?" along with another set of $10 coupons good for another two weeks.

The 3rd said "We Quit! (last chance)" with the last set of coupons good for another 2 weeks.

This campaign is not only for businesses that have a retail store. This campaign will work for any business. Be creative, think of what your customers would like for you to offer, $25 off your products? One hour of your service? Whichever is is, let's get them back!

Tips from Bill Glazer's Best Seller "Outrageous Advertising That's Outrageously Successful"

1) Every business has lost customers.
2) It is not your customers' job to remember your business. It is your job to remind them about your products and services.
3) If you run sequential campaign to lost customers, you can double your response.
4) Keep your customer list clean to best gauge results.
5) A sequential campaign must connect the marketing; each step should refer to the previous ones.
6) Run a sequence until it doesn't work anymore.
7) Diversity leads to stability: a sequence in more than one media is most effective

KrissArt Marketing Design could help you get this done. We will work together to create a campaign that's right for your business that will get your lost customers' attention and get them back. We provide design and print services along with mail-prep and delivery to the Post Office if requested. You place the order, we'll do all the work!

Contact us to get started!

KrissArt Marketing Design is a Staten Island, New York based company specializing in Graphic Design, Website Design and Printing. We help businesses establish a professional brand identity by providing creative graphic design, website development, social media marketing and high-quality printing, all at competitive rates. Our clients benefit from the convenience and confidence of having all of their needs met in one place by a team who has taken the time to learn their business. We take special care of our clients and focus on building long-lasting relationships and commit to the growth of their businesses.

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How to Win Back Lost Customers

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