KrissArt Marketing Design
  • Home
  • About
    • About Us
    • Reviews
    • Blog
    • Howell NJ Entrepreneurs
  • Web
  • Design & Print
  • Signs & Banners
    • All Categories
    • Graduation/ Acceptance
  • Request a Quote
    • Website Design Form
    • Logo Design Form
    • Misc. Design Form
  • Contact

Does your website need a makeover? 5 Questions to ask yourself

5/16/2016

0 Comments

 
Picture
Having a good website is a must these days.

A recent study by Lightspeed GMI found that more than 93 percent of consumers now conduct online research before making a purchasing decision.

So having a good-looking website and online storefront is no longer optional for a small business owner. You need an up-to-date website or you will lose customers and potential sales.
But is your website is up to speed?

Ask yourself these five questions and it should give you a good idea of whether or not your site could do with a makeover.

1. Does your site have a template or theme that is compatible with mobile viewing?
Most modern website themes are responsive, meaning they automatically adjust to fit whatever screen they’re being viewed on. Comscore.com reports that mobile shopping now accounts for over 60 percent of the time consumers spend online, meaning that a website that responds well to mobile devices is no longer optional.

The easiest way to assess this is simply to check out how the site looks on your phone. If text looks squeezed together, objects are in the wrong place, or the site is generally hard to use, it might be time to make some changes. Email us, and we’ll make that update for you!

2. Have you done any site reorganization or maintenance in the last year or two?
Website design and style is constantly changing. Have you updated your site’s organization in the past couple years? If the answer is no, it probably needs work. Here are a few things to keep in mind when reorganizing and revamping your site.
  • Your homepage needs to clearly communicate what your business does.Don’t be coy. Make it clear to customers what your business is about, and don’t make them jump through a bunch of hoops to get there.
  • You want as few clicks as possible between your customers and your product and service pages. Your website needs to help you make sales or get business. Have a link to your online store or service offerings right on your homepage.
  • Don’t overwhelm your visitors with information. You want to communicate what you do effectively in as few words as possible. Multiple long paragraphs on every page, especially on your homepage, will surely scare visitors away.
3. Do you have any old or out-of-date business information on your site?
The last thing you want is potential customers getting the wrong idea about who you are, what you do, or how much it costs to buy your product or service. As I look at small business websites, I am amazed by how often the little details do not add up form page to page.

If your pricing is $20 for your basic package on one page, that price should be consistent wherever you mention it. Have you opened new branches without adding them on your site? If so, you are probably missing out on potential business.

Take several hours to click through your site and see how up-to-date your information is. If it needs quite a bit of work, it is probably a sign that your site as a whole could use some general upgrades.

4. Are your colors, graphics, or animations cliché or gaudy?
American flags waving in the wind and bright neon colors may get your site attention, but not the kind of attention that you want. You are much more likely to be featured on some bad website design list then you are to gain positive press for your business. Animations and gaudy colors should go, immediately. Here are three more things to keep in mind:
  • Keep colors consistent with your logo. If you are wondering what color your site should be, look at your logo. Keep the site’s colors matched or at least color-coordinated with your logo.
  • Skip the animations and go with quality video. If you really want some visual interest on your homepage, go with a high-quality video instead of animations.
  • Don’t be afraid of open space. Having space between elements on your pages is not a bad thing — and besides, it’s in style. Beyond that, having space helps promote site clarity, organization, and readability.
5. Are there any text, image, or form issues?
The last thing to check out is how your formatting, text, and images look on your site. Everything should look like it is has a place — and is in that place. Here are some things to watch out for:
  • Floating text. If you have text that just looks like it is floating randomly on your page, that’s not good. Fix it.
  • Big blocks of text. If you have four or more unbroken paragraphs of text in a row, it’s time to make some changes. Break it up with some images or pare down what you need to say to the most essential elements.
  • Blurry images. Blurry images are a no-no. They communicate amateurism.
  • Images that don’t make sense. If you are an equipment loan company, it probably does not make sense to have a kid playing with a cat on your homepage. Just keep your images consistent with your brand and industry and try to make them as personal as possible.
  • Forms that don’t work. Go through all your forms. Do your email capture, contact forms, and surveys actually work? If not, fix them immediately.
If you have any of the issues mentioned above, you need to do some website work. If you have two or more, then you should consider a complete redesign or reworking of your site.

If all of the above sounds overwhelmingly intimidating to you, don’t worry, contact KrissArt Marketing Design, we will help.

Author: Marc Prosser, Contributing Writer
Source: http://www.bizjournals.com/bizjournals/how-to/growth-strategies/2016/01/does-your-website-need-a-makeover.html


0 Comments

Applying K.I.S.S. to your Web Design

10/14/2015

0 Comments

 
Web Design Tips

Website design often becomes an exercise in redundancy and unnecessary complication as you try to build something that stands out from the crowd. After all, people have an overwhelming number of choices available to them when they surf the web. As of last year, there are more than 861 million registered host names and over 180 million active websites, according to Tech Made Easy. Despite that, the best way to build a site that brings visitors back for more is to keep it simple and usable. With that in mind, here are some tips for applying the “keep it simple, stupid” or “KISS” principle of design to your site:

Back to Basics

When designing a website, it is important to determine what the goal of each page is, and then design each element within the page to reach that goal. If you have a page element or widget that doesn't support the page's objective, it should be removed. On the same note, if a page is unnecessary to your website's overall objective, it too should be removed or changed.

To see what changes are necessary, approach your site form the perspective of a visitor and ask yourself what you would stand to gain from visiting each page. If you already have a website and are just updating or redesigning it, take a look at your analytics and see which pages have the lowest traffic, and ask yourself why. Finally, if any product or article on your site takes more than three or four clicks to reach from the homepage, your site has too much depth and its hierarchy must be simplified.

More Before the Break

When a visitor lands on your site, you only have a few seconds to make an impression and keep the consumer on your page. In fact, a recent Microsoft study found that the average attention span has dipped from 12 seconds in 2000 to 8 seconds in 2013. To grab people's attention and keep it, you need bold headlines and content that immediately addresses your purposes.

Additionally, put your most important content where it can be seen right away, so a visitor doesn’t need to scroll down to it or visit another page. A website that does this well is T-Mobile because the company's shop, information, shopping cart, customer service number and product are all displayed prominently above the fold on the landing page. If a visitor has to scroll to see your best content, bring it up to the top and eliminate what comes before it.

Fast Loading Times

It can be tempting to add huge streaming videos, complex HTML 5 and other design elements to your site, but if a visitor leaves before they get to your actual content, your site has failed. Website fads comes and go, and your site shouldn't buckle to trends that increase load times and irritate customers.

For example, many sites today integrate a slider that covers the home page, but this actively drives away visitors. Instead, design your landing page to be simple, clear of elements that clutter the screen and rid of features that create long load times.

Do you need help with your website? Contact KrissArt Marketing Design for a free consultation!
0 Comments

Project Hospitality's Newly Launched Website

8/25/2014

0 Comments

 
Picture
KrissArt Marketing Design has had the pleasure of redesigning Project Hospitality's website. The new site provides visually pleasing graphics and easy to navigate pages. Find many ways you could help and how to receive help if needed.

It is the mission of Project Hospitality, Inc. to reach out to community members who are hungry, homeless or otherwise in need in order to work with them to achieve their self-sufficiency — thereby enhancing the quality of life for our community. Project Hospitality seeks to realize its mission both by advocating for those in need and by establishing a comprehensive continuum of care that begins with the provision of food, clothing and shelter and extends to other services which include health care, mental health, alcohol and substance abuse treatment, HIV care, education, vocational training, legal assistance, and transitional and permanent housing.

See the new website at www.projecthospitality.org
.

Need to revamp your website? Contact KrissArt Marketing Design, click here.


0 Comments

    About

    Owner, Krissy Carstens, providing the latest news regarding KrissArt's completed projects, 
    along with tips regarding design, printing, marketing and social media to help grow your business.

    Archives

    March 2020
    October 2019
    August 2019
    April 2018
    May 2016
    November 2015
    October 2015
    August 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    April 2014
    March 2014
    February 2014
    January 2014
    November 2013
    September 2013
    August 2013
    June 2013
    April 2013
    March 2013
    November 2012
    October 2012

    Categories

    All
    Custom Envelopes
    Direct Mail
    Facebook
    Graphic Design
    Logo Design
    Lynda.com
    Marketing
    Printing
    Small Business
    Social Media
    Staten Island Graphic Design
    Staten Island Printer
    Staten Island Website Design
    Staten Island Website Design
    Tax Forms
    Website Design

    RSS Feed

Monmouth County Website Development, Design & Print Services
Monmouth County
​ 
Website Development, Design & Print Services

Krissart Marketing Design
KrissArt Marketing Design
Copyright © 2023. All rights reserved.
Terms & Conditions
Picture
4170 US Highway 9, #164, Howell, NJ 07731 (By Appt. Only)
Connect
Facebook / Yelp / LinkedIn /  info@krissart.com

  • Home
  • About
    • About Us
    • Reviews
    • Blog
    • Howell NJ Entrepreneurs
  • Web
  • Design & Print
  • Signs & Banners
    • All Categories
    • Graduation/ Acceptance
  • Request a Quote
    • Website Design Form
    • Logo Design Form
    • Misc. Design Form
  • Contact