Guerrilla marketing works for organizations of all sizes. From small startups to large companies that are looking to minimize their marketing budgets, guerrilla marketing is easy to execute and it requires little to no budgeting. If your organization is ready to show off its creative side, try one of these guerrilla marketing ideas:
Create a Community Garden
Community gardens add green space to urban environments and produce healthy, organic food for the people who live in the community. Gardens also offer unique opportunities to teach children, are good for your health and have even been linked to a decline in urban crime. By planting a community garden in your neighborhood, you're doing more than just planting seeds into the ground; you're growing customers and branching out to new clientele, all while bettering the community.
The American Community Gardening Association (AGCA) cites that sponsors, including schools, churches, recreation departments and private businesses, can all help support a community garden. For example, a garden can raise money by selling space to its sponsors. Each plot can have a sign posted into the ground that lists the business and the contribution given. One collective of city gardens in New York grew 11,000 pounds of fresh fruit and vegetables. After the food was harvested, nearly 50 percent of it was donated to local food pantries and soup kitchens.
This type of marketing plan is great for schools, non-profits and parks looking to connect with the community. And they are a great way to show the philanthropic side of your organization.
Flash mobs can be a great way to create buzz, express your organization's creative side and garner social media reach. Social media plays a big part in flash mobs because organizers use the platforms to distribute information about the event like the date, time and location. But before you start sharing on social, you need to put some forethought into the event.
If you're planning a flash mob that requires everyone to sing and dance, the fun-loving marketing experts at HubSpot recommend practicing the moves with your fellow coworkers ahead of time so your marketing ploy doesn't fall flat. They also recommend capturing the moment with photos and video so that after it's all over, you can share and promote the stunt online. HubSpot attempted their own flash mob by dressing up in fun costumes and dancing around a local food court to Michael Jackson's Thriller on Halloween. Other organizations including T-Mobile and the TV series "Glee" have participated in flash mobs, too. If you need costume theme ideas, check out MorphSuits.com.
Most importantly, remember to keep your flash mob a secret. You don't want the location to be tipped off because the element of surprise adds to the fun and excitement.
If your company has a great product or a new service to promote, consider hosting a treasure hunt. The online advertising service Word Stream suggests that organizations begin by posting clues online via social channels or a blog about the hidden items.
You don't have to use your own products for the scavenger hunt, either. In 2013, Eastern Bank hid six GoPro cameras throughout Boston as part of a promotion to get people to sign up for checking accounts. The bank partnered with a local marketing company to promote the treasure hunt on their popular social media channels to spread the word. Through the campaign, Eastern Bank was able to reach 25,000 people from its target market.
Andrew Ravens, vice president and director of public relations and social media at Eastern Bank, said Guerrilla marketing is fun and it works.
Need help? Contact KrissArt Marketing Design.
McDonald's golden arches, the Nike swoosh, General Electric's initials — these are three of the most recognizable company logos in the world. But even deep-pocketed corporations like these encounter identity problems. A 2014 study by researchers at UCLA set out to determine how well the general public could identify another widely disseminated corporate logo: Apple. One of the tests is readily available online. Fewer than half of participants — many of whom were iPhone and Macbook owners — selected the correct Apple logo from the multiple choices.
Granted, the focus of the study had more to do with recall and recognition confidence, but it reminds us that modifications or even complete overhauls of corporate insignias must be made as necessary to reinforce brand awareness and recognition.
Sports fans remember several great accomplishments from the 2012 London Olympics. U.S. swimmer Michael Phelps won his record 22nd medal, while Jamaica's Usain Bolt proved once and for all he was in fact the fastest man alive. Marketing personnel, however, remember the absolute disaster that became of the logo design for the event.
Three of the United Kingdom's largest newspapers bashed the logo, with thousands of readers demanding it be replaced altogether. The jigsaw puzzle-shaped numbers depicting "2012" had some people comparing it to a swastika. The New York Times reported that the logo's flashy colors caused seizures in some epilepsy patients. Several bloggers wrote that the logo looked like Lisa Simpson performing a sex act, while the Iranian government accused London of subliminally spelling the word "Zion" in reference to Israel.
Logos need to be simple and leave little for interpretation. At the same time, a logo must convey the company's goals and mission. Think Target and Google. Your logo should not resemble a social media meme that takes several seconds to process. If you decide to use text in a logo, limit it to three words or less containing fewer than 15 letters. Don't overthink the process, as it likely means customers will have to think too much to decipher the logo's meaning.
The World Wrestling Federation was sued by the World Wide Fund for Nature (the other WWF) in 2002 for violating international agreements pertaining to the use of the initials. A United Kingdom appeals court ruled in favor of the latter, forcing the wrestling WWF to change the logo it had been using since 1982.
This could have meant disaster for a video-based firm that was ordered to censor its WWF logo in all past and future productions. But CEO Vince McMahon simply changed the company name to World Wrestling Entertainment (WWE) and launched the clever "Get The F Out" marketing campaign to unveil the new logo.
Whether rebranding by force or choice, its important to both adapt your logo to current market conditions, while maintaining and celebrating company history and tradition. Slight tweaks to existing logos are effective in some situations, and KrissArt Marketing Design could help.
Assessing Your Situation
Frank Goedertier of the Vlerick Gent Management School in Belgium told Forbes that the most important factor to successful branding is a memorable, meaningful and likable logo. But he also warned that a logo should never be changed just for the sake of changing it.
PepsiCo learned this the hard way in 2009, when it changed the logo of its Tropicana Orange Juice to "bring it into the 21st century." After being bombarded with complaints from loyal customers, Pepsi promptly reverted back to the old logo.
Social media makes it easy to gauge customer attitudes toward your current logo and any potential changes. If your current logo is liked and easily identifies your company, its best to leave it alone. But dead weight, unrepresentative logos should be given the attention necessary to take your company to the next level.
Recent Logo Redesign Project
Cory Schifter, owner of Casale Jewelers contacted us asking to make some minor updates to his logo. He didn't want to change his logo completely since it's recognizable but he wanted to feel excited about it again when using it on his marketing material. He felt it needed more of a "modern" touch with more emphasis on "Casale".
Sprucing-up or re-vamping a logo does not necessarily mean a new logo! A skilled design can use any existing logo, tweak some elements, and voilà! Something to now feel excited and proud of your logo again.
Think you need a change to your logo? Contact KrissArt Marketing Design today for a quote.
Owner, Krissy Carstens, providing the latest news regarding KrissArt's completed projects,