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Applying K.I.S.S. to your Web Design

10/14/2015

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Web Design Tips

Website design often becomes an exercise in redundancy and unnecessary complication as you try to build something that stands out from the crowd. After all, people have an overwhelming number of choices available to them when they surf the web. As of last year, there are more than 861 million registered host names and over 180 million active websites, according to Tech Made Easy. Despite that, the best way to build a site that brings visitors back for more is to keep it simple and usable. With that in mind, here are some tips for applying the “keep it simple, stupid” or “KISS” principle of design to your site:

Back to Basics

When designing a website, it is important to determine what the goal of each page is, and then design each element within the page to reach that goal. If you have a page element or widget that doesn't support the page's objective, it should be removed. On the same note, if a page is unnecessary to your website's overall objective, it too should be removed or changed.

To see what changes are necessary, approach your site form the perspective of a visitor and ask yourself what you would stand to gain from visiting each page. If you already have a website and are just updating or redesigning it, take a look at your analytics and see which pages have the lowest traffic, and ask yourself why. Finally, if any product or article on your site takes more than three or four clicks to reach from the homepage, your site has too much depth and its hierarchy must be simplified.

More Before the Break

When a visitor lands on your site, you only have a few seconds to make an impression and keep the consumer on your page. In fact, a recent Microsoft study found that the average attention span has dipped from 12 seconds in 2000 to 8 seconds in 2013. To grab people's attention and keep it, you need bold headlines and content that immediately addresses your purposes.

Additionally, put your most important content where it can be seen right away, so a visitor doesn’t need to scroll down to it or visit another page. A website that does this well is T-Mobile because the company's shop, information, shopping cart, customer service number and product are all displayed prominently above the fold on the landing page. If a visitor has to scroll to see your best content, bring it up to the top and eliminate what comes before it.

Fast Loading Times

It can be tempting to add huge streaming videos, complex HTML 5 and other design elements to your site, but if a visitor leaves before they get to your actual content, your site has failed. Website fads comes and go, and your site shouldn't buckle to trends that increase load times and irritate customers.

For example, many sites today integrate a slider that covers the home page, but this actively drives away visitors. Instead, design your landing page to be simple, clear of elements that clutter the screen and rid of features that create long load times.

Do you need help with your website? Contact KrissArt Marketing Design for a free consultation!
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Barbara Corcoran's Tips For Small-Business Owners

10/5/2015

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barbara corcoran
Barbara Corcoran is an American businesswoman, investor, speaker, consultant, syndicated columnist, author, and television personality. As a television personality, she is a "Shark" investor on ABC's Shark Tank.  To me (and I'm sure to many other business owners), she is an inspiration, especially when knowing her past and how she came to be.  Below are 6 out of 12 tips she offered to small business owners. To read the full article on Forbe's, click here.


Barbara Corcoran’s credentials include straight D’s in high school and college and 20 jobs by the time she turned 23. It was her next job that would make her one of the most successful entrepreneurs in the country when she took a $1,000 loan to start The Corcoran Group. She parlayed the loan into a $5 billion real estate business and sold it in 2001 for $66 million.


  1. Don’t Be Afraid to Make Big Mistakes.  All the best things that happened in my business happened on the heels of failure. The only difference between people who are hugely successful and those who aren’t is the time it takes them to get back up after getting knocked down.

  1. Little Companies Always Move Faster.  The big guy may have the corner on money but the little guy usually has the corner on creativity.   Take some time to sit down and figure out how your big rival is promoting their brand and plan something smarter and more creative for yours.

  2. Take Full Advantage of all the Free Social Media Out There.  Before you go out and blow money on advertising, capitalize on the free online access that leads you direct to your customers. Blog, Tweet with humor, and make as many friends as you can on Facebook. You can quickly build a huge following of customers willing to try your new product without spending a dollar on advertising.

  3. Choose Only Really Good People.  Make sure you pick good people to build your business with, as they’ll determine 80% of your success.  The best people are honest and have lots of enthusiasm.  Don’t worry too much about their level of experience when you’re interviewing, as the right attitude always delivers much more than just experience.

  4. Focus On What’s Already Working For You and Do More Of It.  When you look for ways to expand your business, the real pot of gold is usually the same stuff that’s already proven successful.  So before you move on to the next exciting project or a new strategy, s-l-o-w down.  Do a lot more of what’s already working and then do the new stuff.

  5. Shoot the Dogs Early!  If you spot a complainer and if you have the authority to do it, fire them right away.  Complainers are like thieves, robbing you and your company of its good energy.  Your whole team’s outlook will shine brighter once you’re rid of them.
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    Owner, Krissy Carstens, providing the latest news regarding KrissArt's completed projects, 
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