The largest businesses in the world use a consistent template to build their brands. Nike has the swoosh accompanied by "Just Do It." State Farm has its triad accompanied by, "Like a good neighbor, State Farm is there." The common denominator: logos and slogans. A logo and a slogan are the pillars of a consistent brand, as Branding Strategy Insider highlights. Boil your business down to one message and icon to create a deep association. These two components will take your brand to new heights.
Building Your Brand
It's difficult to build a brand without knowledge of where you are and where you're going. If you can't crystallize a message, take a step back and imagine where you want your company to go. Your company's current health will determine how much money you have to invest in a brand update. Accounting software, such as Quickbooks, can help you lay out expenses and set a budget for graphic designers, logo creation tools, or any other brand building costs. Your slogan should be a compact statement that communicates your purpose, strategy or philosophy. This line has a number of uses. It's ideal for business cards, but it also can serve as the title tag of your website. Users should see this slogan when they log on to your social media platforms.
As you build a logo, consider your audience and industry. If you market to professionals in the 45-65 age range, a traditional text-based logo might be more effective. If you're a retailer seeking to attract younger viewers, a eye-popping graphic could set you apart from the crowd. Inspiration for logos is all around you. As the Winter Olympics begin, viewers will have the Sochi's modern logo etched into their brains. Olympic logos usually feature region-specific typography with a dash of color—a successful template to keep in mind.
As you build your brand's aesthetic, focus on the fundamentals that carry over across platforms. Color scheme, type face and logo all add to the perception of your brand. With a few tips from Web Design Depot, keep these dos and don'ts in mind when you hit the drawing board:
Once your brand is set, it's time to share it with the world. These advertising dos and don't will help grow your brand.
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