QR codes are a bit of a ‘buzz word’ right now. As well as being hugely effective on your printed business literature, including a quick-response code on your business cards is a great way to get more bang for your buck.
Including a QR code allows the recipient of your card to receive extra information. Whether it directs them to a specific page on your website or encourages them to sign up to your newsletter; they are one of the best ways to get something more out of a simple marketing tool.
They add an air of mystery. What exactly will scanning it reveal? They encourage your prospects, peers, and customers to delve a little deeper into your business.
Space is limited on a business card. By including this simple design element, you can offer a wealth of information in a flash. In terms of making an impression and standing out from the crowd, this is one of the most simple but effective tactics you can use.
- Courtesy of www.inspirationfeed.com. Written by Clare Evans for Charterprint.
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