Sitting down to write isn’t always easy. Even the most successful bloggers sometimes grasp for content. The trick is to stick with a theme or topic, then branch out from there to create an offering of connected subjects that inform readers about how your products or services can benefit them. If you're ready to start a business blog, how do you find focus and time to write when there is already so much on your plate?
Here are some tips for starting and maintaining a successful business blog:
Every blog needs a schedule. Consistent posting not only attracts readers, but also makes it easier for you to write. The first step to creating a business blog is to outline a schedule that works for you. While dreaming up potential content is typically the first thing people think of when they consider blog writing, if you don’t have a consistent habit of posting, few people will take notice. Use an online calendar tool to provide an overview of your month's content plan, and set reminders and deadlines to help stay on track. Most importantly, to set yourself up for success, be realistic about how often you can post.
One you've determined your post frequency, consider the ideal length for each blog post. Include a variety of content topics all centered on your main focus, and be mindful of the order in which you present the information. Some topics that require in-depth information might be best presented in a series, scheduled to go live one at a time throughout the month, for example. Also, consider creating a theme for each month's content to stay organized and fresh, while also tying into any relevant seasons or holidays.
Learn from other companies that are blogging with consistency and purpose, and enjoying lots of success along the way.
Apple Rubber, for example, does a great job of posting regularly, and includes a healthy mix of topics that range from sustainability to ethical business practices, all directly relevant to their manufacturing industry. Because their audience knows that they produce well-written, informative content on a regular basis, they enjoy lots of feedback from visitors on their site, which increases brand awareness and loyalty.
ModCloth is another good example. This brand does a nice job of catering to their target audience with witty, educated, and culturally savvy content. By staying relevant and featuring fashions from American Horror Story before its season premier, in one example, the company connects with the audience on a level that resonates with their fashion-loving sides, while also aligning with their other interests.
When crafting your content strategy, aim to identify what current and potential customers will want to know about your business. What issues can you address? What questions about your services can you answer? Focus on dispelling myths about the industry in which your business operates. From there you can branch out to larger, connected subjects.
Remember to get the most out of your blog posts by sharing them via your social media accounts, and encouraging your employees to do so as well.
Unless you’ve been hiding under a rock, you probably know that Google is now using mobile-friendliness as a significant ranking factor. Sites that aren’t properly optimized for mobile devices will achieve lower rankings in mobile search results; and given that mobile internet usage has now overtaken desktop usage, this is no small matter.
If you noticed a drop in your search rankings after Google’s April 21st update, you probably already clued in to the fact that your site isn’t properly optimized for mobile. However, if you’re still in the dark as to whether or not your site is mobile-friendly, this post will help. Here are 5 online tests you can use to determine the mobile-friendliness of your site.
Letterheads & Envelopes
Increase the impact of your personal or professional correspondence
Getting them printed somewhere else? Send us the price! If we can compete, we'll not only match but take an additional 5% off the existing price you're paying!
Why Print Letterheads Professionally?
Did you know KrissArt Marketing Design also provides promotional items?
We could put your logo on almost anything! Pens, Bags, Trade Show Items, Key chains, Apparel, and much more!
Guerrilla marketing works for organizations of all sizes. From small startups to large companies that are looking to minimize their marketing budgets, guerrilla marketing is easy to execute and it requires little to no budgeting. If your organization is ready to show off its creative side, try one of these guerrilla marketing ideas:
Create a Community Garden
Community gardens add green space to urban environments and produce healthy, organic food for the people who live in the community. Gardens also offer unique opportunities to teach children, are good for your health and have even been linked to a decline in urban crime. By planting a community garden in your neighborhood, you're doing more than just planting seeds into the ground; you're growing customers and branching out to new clientele, all while bettering the community.
The American Community Gardening Association (AGCA) cites that sponsors, including schools, churches, recreation departments and private businesses, can all help support a community garden. For example, a garden can raise money by selling space to its sponsors. Each plot can have a sign posted into the ground that lists the business and the contribution given. One collective of city gardens in New York grew 11,000 pounds of fresh fruit and vegetables. After the food was harvested, nearly 50 percent of it was donated to local food pantries and soup kitchens.
This type of marketing plan is great for schools, non-profits and parks looking to connect with the community. And they are a great way to show the philanthropic side of your organization.
Flash mobs can be a great way to create buzz, express your organization's creative side and garner social media reach. Social media plays a big part in flash mobs because organizers use the platforms to distribute information about the event like the date, time and location. But before you start sharing on social, you need to put some forethought into the event.
If you're planning a flash mob that requires everyone to sing and dance, the fun-loving marketing experts at HubSpot recommend practicing the moves with your fellow coworkers ahead of time so your marketing ploy doesn't fall flat. They also recommend capturing the moment with photos and video so that after it's all over, you can share and promote the stunt online. HubSpot attempted their own flash mob by dressing up in fun costumes and dancing around a local food court to Michael Jackson's Thriller on Halloween. Other organizations including T-Mobile and the TV series "Glee" have participated in flash mobs, too. If you need costume theme ideas, check out MorphSuits.com.
Most importantly, remember to keep your flash mob a secret. You don't want the location to be tipped off because the element of surprise adds to the fun and excitement.
If your company has a great product or a new service to promote, consider hosting a treasure hunt. The online advertising service Word Stream suggests that organizations begin by posting clues online via social channels or a blog about the hidden items.
You don't have to use your own products for the scavenger hunt, either. In 2013, Eastern Bank hid six GoPro cameras throughout Boston as part of a promotion to get people to sign up for checking accounts. The bank partnered with a local marketing company to promote the treasure hunt on their popular social media channels to spread the word. Through the campaign, Eastern Bank was able to reach 25,000 people from its target market.
Andrew Ravens, vice president and director of public relations and social media at Eastern Bank, said Guerrilla marketing is fun and it works.
Need help? Contact KrissArt Marketing Design.
McDonald's golden arches, the Nike swoosh, General Electric's initials — these are three of the most recognizable company logos in the world. But even deep-pocketed corporations like these encounter identity problems. A 2014 study by researchers at UCLA set out to determine how well the general public could identify another widely disseminated corporate logo: Apple. One of the tests is readily available online. Fewer than half of participants — many of whom were iPhone and Macbook owners — selected the correct Apple logo from the multiple choices.
Granted, the focus of the study had more to do with recall and recognition confidence, but it reminds us that modifications or even complete overhauls of corporate insignias must be made as necessary to reinforce brand awareness and recognition.
Sports fans remember several great accomplishments from the 2012 London Olympics. U.S. swimmer Michael Phelps won his record 22nd medal, while Jamaica's Usain Bolt proved once and for all he was in fact the fastest man alive. Marketing personnel, however, remember the absolute disaster that became of the logo design for the event.
Three of the United Kingdom's largest newspapers bashed the logo, with thousands of readers demanding it be replaced altogether. The jigsaw puzzle-shaped numbers depicting "2012" had some people comparing it to a swastika. The New York Times reported that the logo's flashy colors caused seizures in some epilepsy patients. Several bloggers wrote that the logo looked like Lisa Simpson performing a sex act, while the Iranian government accused London of subliminally spelling the word "Zion" in reference to Israel.
Logos need to be simple and leave little for interpretation. At the same time, a logo must convey the company's goals and mission. Think Target and Google. Your logo should not resemble a social media meme that takes several seconds to process. If you decide to use text in a logo, limit it to three words or less containing fewer than 15 letters. Don't overthink the process, as it likely means customers will have to think too much to decipher the logo's meaning.
The World Wrestling Federation was sued by the World Wide Fund for Nature (the other WWF) in 2002 for violating international agreements pertaining to the use of the initials. A United Kingdom appeals court ruled in favor of the latter, forcing the wrestling WWF to change the logo it had been using since 1982.
This could have meant disaster for a video-based firm that was ordered to censor its WWF logo in all past and future productions. But CEO Vince McMahon simply changed the company name to World Wrestling Entertainment (WWE) and launched the clever "Get The F Out" marketing campaign to unveil the new logo.
Whether rebranding by force or choice, its important to both adapt your logo to current market conditions, while maintaining and celebrating company history and tradition. Slight tweaks to existing logos are effective in some situations, and KrissArt Marketing Design could help.
Assessing Your Situation
Frank Goedertier of the Vlerick Gent Management School in Belgium told Forbes that the most important factor to successful branding is a memorable, meaningful and likable logo. But he also warned that a logo should never be changed just for the sake of changing it.
PepsiCo learned this the hard way in 2009, when it changed the logo of its Tropicana Orange Juice to "bring it into the 21st century." After being bombarded with complaints from loyal customers, Pepsi promptly reverted back to the old logo.
Social media makes it easy to gauge customer attitudes toward your current logo and any potential changes. If your current logo is liked and easily identifies your company, its best to leave it alone. But dead weight, unrepresentative logos should be given the attention necessary to take your company to the next level.
Recent Logo Redesign Project
Cory Schifter, owner of Casale Jewelers contacted us asking to make some minor updates to his logo. He didn't want to change his logo completely since it's recognizable but he wanted to feel excited about it again when using it on his marketing material. He felt it needed more of a "modern" touch with more emphasis on "Casale".
Sprucing-up or re-vamping a logo does not necessarily mean a new logo! A skilled design can use any existing logo, tweak some elements, and voilà! Something to now feel excited and proud of your logo again.
Think you need a change to your logo? Contact KrissArt Marketing Design today for a quote.
When you’re talking about how you conduct yourself online and how to get people excited about your products or services, there are a lot of ways to go about it, and you likely already have many of the necessary tools. You can spend a boatload of money and hit every media outlet out there — everything from national Super Bowl TV spots to online advertising to social media promotion — or you can look for other ways to organically connect with customers. Especially if you have creative people on your team, take advantage of some unique tools and methods to get noticed online and save money in the process.
Even though it seems counter-intuitive to give stuff away for free, in our modern world, a good freebie is sometimes almost as good as gold. While you might not be able to afford to buy big ads right now, you can likely afford to issue coupons, free samples or even discounts. Try offering a two-for-one deal on your site for customers who spend a certain amount of money, or hand out samples at community events. Time magazine wrote about the power of freebies, saying that offering something for nothing can encourage people to buy more. And, people are more likely to tell others about a great deal, which helps you spread the word.
Get Your Audience Involved
A great way to get noticed is by engaging your target market on social media. With all of the different platforms, you have endless possibilities for getting your customers talking about your business.
To start engaging with your customers, host a contest with a free product or service as a prize. For example, you can have them post their best selfie involving your logo or product. Or, have them create unique videos while using your product. Not only does this help you start a real conversation with your customers, but it also can help you collect sales leads for the future.
Another effective option are online reviews and testimonials. Ask some of your most loyal customers to write you a review on a site like Yelp or ask them if they would be willing to make a testimonial. If you aren't quite sure how to implement this option, watch how other companies are doing it. For example, on the reviews page for LifeLock, customers share why they like the product and how it helped them prevent or resolve identity theft.
Show Your Personality
One of the advantages of modern social media is that it’s free. Although you can spend money to increase your exposure or to advertise on these platforms, there’s no charge for creating and maintaining a page. Use these platforms to explain who you are and what your company does, and include regular updates, sharing what’s new with your company.
You also should make your social media pages have a personal feel. A Motley Fool article about companies doing well on social media explains that simple posts such as pictures or friendly greetings can make a significant positive impact. Just showing that someone is really there with responses to customer questions or complaints can go further to building your brand organically than a big ad campaign.
Any questions? Feel free to email KrissArt Marketing Design, we're here to help!
Having a mobile friendly site is more important than ever.
Google has announced that it will be changing its algorithm to use more mobile-friendly factors in its mobile search results on April 21, 2015, so if your site is not currently optimized for mobile devices, your page ranking will likely suffer.
According to the Google announcement:
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
A page is eligible for the “mobile-friendly” label if it meets the following criteria as detected by Googlebot:
If you want to see if your page meets the mobile-friendly criteria, click below:
If your site is not mobile-friendly, email KrissArt Marketing Design.
Direct Mail is a powerful tool for bringing in business.
But many businesses don't use it because they lack the time and resources to develop a campaign.
KrissArt Marketing Design could help develop a successful direct mail campaign for your business.
We could help provide you with:
Every Door Direct Mail service is an easy, cost-effective way to reach potential customers near your business. KrissArt will help design & print your mailpieces, then you can select postal routes and pay for postage online. Next, bring your mailing to your local Post Office™ for delivery to every household on your chosen routes. Target either residential addresses, commercial addresses or both along with other demographics that will help you reach your ideal recipients.
There's no need to purchase mailing lists, and with Every Door Direct Mail service, you reach potential customers and get them mailed for as low as 17.5¢ per mailpiece.
Want to learn more about Every Door Direct Mail? Click here.
Ready to get started? Contact KrissArt Marketing Design today!
Every business has lost customers, and you should NOT ignore them.
Its always good to look over your books when business is slow to see which clients you haven't heard from in awhile. It's much easier to win back old clients than to receive new clients, so it's worth while.
Basically, ask customers to come back and give them a reason to come back.
I just finished working with a client who owns a retail store on a 3 step lost client campaign. We designed 3 sets of postcards, he had a list of 250 lost customers, and we mailed out each set of postcards 2 weeks apart from each other with a set of 2 $10 coupons (with no strings) to get them back in the door.
The 2nd mailer had the header "Shall we send out a search party?" along with another set of $10 coupons good for another two weeks.
The 3rd said "We Quit! (last chance)" with the last set of coupons good for another 2 weeks.
This campaign is not only for businesses that have a retail store. This campaign will work for any business. Be creative, think of what your customers would like for you to offer, $25 off your products? One hour of your service? Whichever is is, let's get them back!
Tips from Bill Glazer's Best Seller "Outrageous Advertising That's Outrageously Successful"
KrissArt Marketing Design could help you get this done. We will work together to create a campaign that's right for your business that will get your lost customers' attention and get them back. We provide design and print services along with mail-prep and delivery to the Post Office if requested. You place the order, we'll do all the work!
Contact us to get started!
KrissArt Marketing Design is a Staten Island, New York based company specializing in Graphic Design, Website Design and Printing. We help businesses establish a professional brand identity by providing creative graphic design, website development, social media marketing and high-quality printing, all at competitive rates. Our clients benefit from the convenience and confidence of having all of their needs met in one place by a team who has taken the time to learn their business. We take special care of our clients and focus on building long-lasting relationships and commit to the growth of their businesses.
We are a full-source supplier of Tax Forms with a complete line of W-2, 1099, and Miscellaneous Forms, matching envelopes, folders and more. All IRS/SSA Compliant with a 100% Unconditional Guarantee.
Contact us for a quote.
Owner, Krissy Carstens, providing the latest news regarding KrissArt's completed projects,